For five decades, Zain has been a highly trusted food and beverage company offering high quality products across the Middle East.
Zain group is one of the largest multi-sectorial companies in Iraq. Operating from its permanent base in Baghdad,Iraq, it operates in various sectors of strategic, industrial, commercial, and other sectors.
9 Companies, 2000 Employees, 7 Nationalities.
From retro classics to the latest flavors, Zain is home to many of the IQ’S favoritefood and beverages. Our famous brands include Nice, Dalia, Rend and many others – check out our brands section for our full portfolio. With so many years of heritage and five busy factories, we work tirelessly around the clock to deliver the very best products with a combination of both traditional manufacturing methods and state of the art operations.
Our loyalty towards consumers and the trust they place in our products through their everyday purchases are at the core of the long-lasting relation that we enjoy with them.
Our Company practices are based on a mutual trust between colleagues, full dedication and transparency towards the group.
Zain has been built by generations of people who share commitment that translates to the pursuit of our business objectives without losing sight of our guiding principles.
Our constant attention towards consumers’ needs is at the foundation of our company policy, inspired by maximum transparency and excellence in quality.
Zain’s Brands have always balanced attention to innovation to the highest standard quality. This way, we dedicate attention and care to satisfy consumer’s needs. Today,brands as Rend, Dalia® andNice have become some of the most well-known and appreciated among consumers around Iraq.
Our loyalty towards consumers and the trust they place in our products through their everydaypurchases are at the core of the long-lasting relation that we enjoy with them.
Our Company practices are based on a mutual trust between colleagues, full dedication and transparency towards the Group.
Zain has been built by generations of people who share commitment that translates to the pursuit of our business objectives without losing sight of our guiding principles.
About how our brands are helping to shape a better and healthier world for individuals and families, for our communities and for the planet:
We embrace the ‘Lean Philosophy’. This is a combination of tools and steps that help us progress as a business. It enables us to: improve quality, eliminate waste, continuously improve and support consumers. Lean is a transformational driver to improve the way we work and it’s used in all areas of the business.
We work tirelessly to identify clear consumer needs within our categories so that we can be confident that our new products, existing product developments and overall focus is consistent with our loyal consumers’ base expectations. We invest heavily in research and development to test recipes, packaging and new product ideas. We also spend time in the local community and are passionate about making a difference. We feature as part of relevant trade and consumer shows and we provide samples of our products at various fairs and shows. We always aim to work with our customers in a pragmatic, flexible and collaborative way.
Zain group has always nurtured the ambition to be one of the market powers and serve up to the level of our customers’ expectations through the achievement of our business goals.
We will constantly develop human resource skills and capabilities for better performance of the whole group.
The diversity of products and services our companies offer to the market, and the complexity of its activities, over the challenges of the competition are the factors that count most in the business world.
We ensure quality of service through careful consideration and continuous improvement that live up to the customers’ expectations and matching the limits of our aspirations and desires.
Proper attention to teamwork takes its place as a high priority of Zain on the grounds that the human element is the real wealth and the stable foundation for increasing the efficiency of our performance.
Our motto will remain as always, as a values-based business that is supportive to the national economy and in recognition of our government.
Our constant attention towards consumers’ needs is at the foundation of our company policy, inspired by maximum transparency and excellence in quality.
Our loyalty towards consumers and the trust they place in our products through their everyday purchases are at the core of the long-lasting relation that we enjoy with them.
Our Company practices are based on a mutual trust between colleagues, full dedication and transparency towards the Group.
We set for ourselves high claims on quality, innovation and customer orientation. Relying on long-term partnerships that are characterized by openness, mutual esteem and reliability.
We would like to ensure sustainable and profitable growth by expanding our business activity internationally.
Our values are to put the consumer and customer at the forefront of everything we do.
We follow five key principles in order to stay true to our vision and values, these are integrity, respect, passion, pace and accountability.
Following these principles enables us to work in a high performing business team to ensure we deliver the very best for our consumers and customer.
We believe that sound and responsible environmental energy management should be a priority. That’s why it’s integral to every part of our business. From the supply of our raw materials to manufacturing processes and facilities, distribution to the sale and consumption, we strive to protect the environment and reduce our carbon footprint.
In keeping with our philosophy, we aim to use 100% natural colors and flavors across the range. We ensure the palm oil.
I am delighted to share with you more than half a century of pioneering achievements of ZainGroup.
For almost five decades now, we have been operating in the Middle East region and have been able to gain a foothold in various industries by establishing numerous subsidiary companies. We can refer with pride to our significant contribution to the Iraqi economy as one of the most dynamic group of companies in the Iraqi market.
We have been able to grow into indispensable industrial companies within a short period of time, for which we need to thank our strong partners and our committed team. Ambition, commitment to values, richness of ideas and concepts, and the mobilization of our entire resources have proven to be a recipe for success and should also form the pillars of our commitment in the future.
We keep moving further into a promising future to set new benchmarks in success.
As a chief executive, my job is to make sure that we are meeting the needs of our customers. We build our company in an effective and an efficient way, looking for a long term customer value.
Our constant attention towards consumers’ needs is at the foundation of our company policy, inspired by maximum transparency and excellence in quality.
Every challenge is an opportunity for learning, a chance to test our capabilities and knowledge. Competition always make you stronger and better.
From the first steps to a worldwide success.
Zain group is now steadily ranked among the first companies in Iraq for its reputation. Certainly, this is also due to the social responsibility initiatives of the Group. These are summarized in Zain’s strategy, which is focused on the highest quality and innovation, transparent communication, the care for people that have made and are still making the Group’s history, the support of local communities, the promotion of active lifestyles amongst young people as well as its strong engagement towards sustainable agricultural practices and the protection of the environment.
The Group also continued this year to invest in improving and expanding its factories, plants and equipment in line with its entrepreneurial and social commitments and in constant application of its corporate strategies. Key corporate strategies led to ongoing improvements in the quality and competitiveness of our products, while paying close attention to product freshness, food safety and the environment, which Zain Group is highly committed to.
